Sabrina Carpenter’s denim bra and boy shorts. Instagram / Sabrina Carpenter
TREND RESEARCH, COMPETITIVE ANALYSIS AND ORIGINAL FLAT DESIGN FOR SABRINA CARPENTER
Fall/Winter Collection
Sabrina Carpenter’s style is characterized by a flirty and feminine aesthetic, often incorporating vintage-inspired wear with an emphasis on old Hollywood glamour. She consistently adds new iconic looks to her repertoire, typically referencing her latest albums, showing ingenuity behind her creative direction and visual storytelling as it relates to the album theme. For this project, it was all about the Short n Sweet 2024 album.
Inspiration, Moodboard & Color Palette
This project was inspired by Sabrina Carpenter’s 2024 album title “Short n Sweet”. Baby hues like pale yellow and blue combined with an iconic and versatile denim were used in this transformable collection, embodying her love for vintage aesthetic, feminine silhouettes, and soft colors.
My Design Process
COMPETITOR ANALYSIS & DESIGN STRATEGY
Competitor Analysis
Ludovic de Saint Sernin
With his made to order garments or ready to wear collection, Ludovic de Saint Sernin is a celebrity favorite and appeals to the affluent consumer at their higher price point.
Sabrina wears custom Ludovic de Saint Sernin for Act III of the Short n’ Sweet Tour.
Victorias Secret
After a 5 year hiatus, VS made a comeback to the runway in 2024 with an affordable, ready-to-wear collection. The fashion show emphasized that their fantasy products were attainable for consumers.
Victorias Secret made all of Carpenter’s outfits for Act I of the show, along with her bodysuit for her 2024 MTV VMAs Performance.
Patou
Patou is considered a niche competitor, having a reputation for designing luxury goods and appealing to the affluent consumer and celebrities, like Sabrina Carpenter.
Carpenter’s custom catsuit by Patou for Act III of the tour.
My Competitive Strategy
Our target market is female style enthusiasts, luxury shoppers and celebrities, ages 22-35. We offer formal evening attire at an attainable alternative to price points of Ludovic de Saint Sernin and Patou. Our key market competitor is Victoria’s Secret due to price and brand recognition. Our unique position is offering a premium quality product and a fresh take on product variety.
Original Sketches
Final Flats
Inspired by Bing Crosby in 1951, I designed a classic, playful, versatile, ready-to-wear Canadian tuxedo that embodies Sabrina Carpenter’s vintage aesthetic and love for soft colors and feminine silhouettes.
VIVIENNE WESTWOOD INSPIRED LOOKS